Not-for-profits have their own requirements, but one thing remains the same:
The need for content that persuades. Much of our work for nonprofits stems
from our association with The Shepherd Group of Indian Wells, CA. One of
our duties there was producing content for American Red Cross, The Salvation
Army, the National Cancer Institute, state sheriff's associations and rescue
missions across the country.
As part of our growing work for nonprofits, we've added a true subject matter
expert: Chand Mitra. Based in Irvington, New York, Mitra is a former
Shandwick Public Relations consultant. In addition to working with for-profit
clients such as Novell, TNT India, Owens Corning and Unilever, she worked
with nonprofits to develop and implement strategic and tactical external and
internal communications programs.
Her experience extends to the public health sector, including HIV/AIDS,
where
she worked with market research agencies to determine appropriate
communication channels. This included creative, grassroots non-media like
street plays and folk groups. She is also experienced in providing partner
technical assistance to nonprofits, including training for communication needs.
Pawling Associates' experience and samples:
Newsletter copy: This is a newsletter article we did aimed at educating Grizzard clients
and prospects about fundraising strategies in direct response campaigns.
Press release: We did this release for Grizzard via The Shepherd Group.
National Cancer Center: Also as part of the work we did for Shepherd/Grizzard,
this release announces a web-based campaign.