"How can we generate more leads?" "Are we getting our money's worth?" "Is our messaging getting stale?" "Will we ever be able to give Sales some collateral that makes them happy?" "Could working with a contractor ever be really easy?"

We can help.

Because we're virtual, we employ the best and brightest regardless of geography. As a result Pawling Associates offers bricks-and-mortar results without the high prices and retainers. We can serve as your entire outsourced communications department, saving you money and allowing you to focus on your core strengths. Yet we also nimbly handle the smallest jobs, from a single press release to "tuning up" your present copy. How we price work:

1) By the job. Tell us what you have in mind or send an example and we'll tell you what we'd charge for it.
2) Our "bucket-o-hours" program: big discounts for ongoing work. Bucket clients get their own Pawling Associates subject matter expert - you work with the same person every time.

Starting small and working globally
This all started with Pat Pawling, who describes himself in his e-mail signature as a “Writer, Editor, Reporter & Fairly Nice Guy.” He learned to put words together as a small-town newspaper reporter, eventually covering news for the NY Times and contributing to magazines such as Time, Life and Sports Illustrated. He switched to copywriting after sensing a need in corporate America for “words that actually work,” as he puts it. A few of the people who make Pawling Associates so good:

Creative Director Sal Emma, whose quick and disciplined mind regularly produces scary-good creative concepts, SEO strategies, persuasive copy, interesting scripts and clever, effective short-take copy for ads and email blasts. Fast, professional, thorough - those words only begin to describe Emma.

Editor/Copywriter Felicia Niven, who as a Certified Really Nice Person far surpasses Pawling's "fairly nice" ranking. An accomplished PR specialist, she is an author of children's books, many consumer and trade magazine articles and mega-doses of authoritative and persuasive medical/healthcare content. She has done work for America Online, Johnson & Johnson, Bristol-Myers Squibb, the Atlantic City Convention & Visitors Authority, the Atlantic City Medical Center, AtlantiCare and multiple casinos. Great work, kept promises, a pleasure to deal with - no wonder clients love her.

SEO/web design expert Wayne Goodman, who consistently puts clients in the top rankings of native search results while building pretty-but-practical websites.

Jim O’Gara, president of OnMessage of Dallas, TX, a full-service marketing agency. Pawling & Associates and OnMessage work together on a weekly, and often daily, basis.

Byron Laursen, co-author of two New York Times best-sellers and, in all, seven successful books, including HAVE MERCY! with Wolfman Jack and SHOW TIME and THE WINNER WITHIN with NBA legend Pat Riley.

Whitney McKnight, whose extensive and varied experience includes writing and editing for companies in banking, health care, retail and food service; speech and script writing; voice-overs; three books, including biographies of Jim Carrey and Will Smith; and hosting and producing live radio programs.

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