"How can we generate more leads?" "Can I use a copywriting/marketing contractor without a lot of trouble?" "What kind of copy will make a bottom-line difference?" "Are we getting our money's worth out of our marketing dollars?" "Is our messaging getting stale?" "Why doesn't our site engage more prospects?' "Will we ever be able to give Sales some collateral that makes them happy?"

If those are your questions, we're your answer. All you need to do is give us a chance to prove it.

Because we're virtual, we're able to employ the best and brightest subject matter experts regardless of geography. As a result Pawling Associates offers everything you could want from your local bricks-and-mortar agency without the high prices. We can staff up instantly to become, for example, your entire outsourced communications department - saving you money and allowing you to focus on your core strengths. Yet we also nimbly handle the smallest jobs, from a single press release to "tuning up" your present copy.

It all started with Pat Pawling, who still describes himself in his e-mail signature as a “Writer, Editor, Reporter & Fairly Nice Guy.” Pawling learned to put words together as a small-town newspaper reporter, and then for the NY Times, before writing for magazines such as Time, Life and Sports Illustrated. He made the switch to copywriting 10 years ago after sensing a need in corporate America for what he calls “words that actually work.”

"A good journalist learns quickly and then produces words that are accurate and powerful," he says. "Those skills fit perfectly with copywriting. Plus I think the voice a trained journalist brings to copywriting gives the work a lot of inherent credibility."

What's clear, he says, is that good words are a "huge" business differentiator.“So many organizations offer great products and services, and even great marketing, but
then they fall short with the words that should  be supporting it all.'

Following are a few of the people who make Pawling Associates so good:

Jim O’Gara, president of OnMessage of Dallas, TX, a full-service marketing agency. Pawling & Associates and OnMessage work together on a weekly, and often daily, basis. More information: www.itsonmessage.com

Neal Leavitt, president of California-based Leavitt Communications, an integrated advertising, marketing and public relations company with clients and assets in the US, Brazil, France, Germany, Hong Kong, India and the U.K. Leavitt's business model can save you 30 to 60 percent in marketing communications costs, and its experience includes architecture, construction, biotech, engineering, government, healthcare, industrial, legal, real estate and technology, More information: www.leavcom.com

Byron Laursen, co-author of two New York Times best-sellers and, in all, seven successful books, including HAVE MERCY! with Wolfman Jack and SHOW TIME and THE WINNER WITHIN with NBA legend Pat Riley. More information: www.byronlaursen.com

Whitney McKnight, whose extensive and varied experience includes
writing and editing for Fortune 100 companies, including several in the banking, health care, retail and food service sectors; speech writing; script writing and voice-overs; three books, including biographies of Jim Carrey and Will Smith (under a pen name); and hosting and producing live radio programs. More: www.whitneymcknight.com.

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