Founder, Lead Writer and 'Certified Fairly Nice Guy' Pat Pawling
Limited budget and even less time? We can help. We're virtual, so you get bricks and-mortar results without the high prices. Order in an entire outsourced communications department or have us handle your smallest jobs. How we price:
1) By the job. Tell us what you have in mind or send an example and we'll tell you what we'd charge for it.
2) Buy a"bucket-o-hours" for ongoing work - deep discounts. Bucket clients get their own Pawling Associates subject matter expert.
This all started with Pat Pawling,
who described himself in his e-mail signature as a “Writer,
Editor, Reporter & Fairly Nice Guy.” He learned to put words together as a small-town newspaper reporter, then covered news for the N.Y. Times while contributing to Time, Life and Sports Illustrated. He switched to copywriting after sensing a need in corporate America for “words that actually work,” as he puts it. A few of the people who make Pawling Associates so good:
Creative director/project manager Sal Emma, whose quick and disciplined mind regularly produces scary-good creative concepts, SEO strategies, persuasive copy, interesting scripts and clever, effective short-take copy for ads and email blasts. Fast, professional, thorough - those words only begin to describe Emma.
Editor/copywriter Felicia Niven, a Certified Really Nice Person. An accomplished PR specialist, she is an author of consumer and trade magazine articles, mega-doses of authoritative medical/healthcare content and children's books. She's done work for Johnson & Johnson and Bristol-Myers Squibb.
SEO/web design expert Wayne Goodman, who puts clients at the top of native search results.
Book specialist Byron Laursen, co-author of two New York
Times best-sellers and, in all, seven successful books, including SHOW TIME and THE WINNER WITHIN with NBA legend Pat Riley.
Brand manager/product development specialist Scott Troxel, a longtime sherpa for companies in the watersports and outdoors industries. Scott is responsible for double-digit sales growth annually over the past seven years for a national wetsuit manufacturer/distributor. He has worked with REI, Amazon, Campmor, Dick's Sporting Goods, GSI Commerce and Ron Jon Surf Shops.
PR specialist Carrol Van Stone. Serious companies need a strong relationship with the press. Carrol has deep national and international relationships with TV, print, social media, radio and trade publications. Her specialty: weaving clients into the day's headlines so strongly that the media cannot resist calling.
Strategist/editor/writer Diane K. Rose, a veteran of publicly traded companies, not-for-profits and higher education. Diane handles communications planning; public relations at global and domestic levels; web, magazine, and newspaper writing; executive and investor communications; online and traditional marketing and advertising; and social media planning and writing. Clients love her. You will too.
Strategist/writer Diana Mahaffey, who helps clients effectively communicate their value proposition. A veteran of high-tech corporations and startups, Diana crafts standout marketing collateral, web copy, case studies, whitepapers and articles. 'Great job' - that's what one recent client said about Diana's work.
Business development specialist/researcher Bryan Sharp, who is adept at
identifying potential clients and doing fast, accurate market research.
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 Bull riding, and more |
While Pat Pawling has extensive experience as a copywriter for companies and agencies, his storytelling abilities were honed in newspaper and magazine writing, from a tiny daily to the New York Times to Time and Sports Illustrated.
In pursuit of stories he crewed on a leg of an around-the-world sailboat race, rode a rodeo bull, covered news for the New York Times and Time Magazine; reported on a heavyweight title fight, windsurfed hurricane waves, flew combat maneuvers in a jet fighter, learned to kiteboard and talked his way into the back seat of a jet-powered car that went from zero to 300 mph in about 3.5 seconds.
Thanks to his magazine work he also went boating with ESPN commentator and former NFL quarterback Joe Theismann (they went over 100 mph in an offshore racing boat); had dinner at a hole-in-the-wall bar with famous Wall Street trader Jim Cramer; profiled jazz great Dizzy Gillespie and writer Dave Barry; and interviewed former pro wrestler Hulk Hogan, who called Pawling "skinny" and told him to start lifting weights.
Read some of those editorial clips.
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