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Even if you're selling to engineers, it shouldn't take an engineer to understand the content on your website and your collateral. Simple is good - but it's not always easy. That's where we come in. We work hard, learn your technology, get to know your customers and then we create words that engage, persuade, inform and sell. We must be doing something right - our clients have included Sungard, Xerox, Cisco Systems, Citrix Systems, Verio, Computer Associates, Network Appliance, NCR, Avnet, Arrow Electronics, LSI Logic ... the list goes on. So does the list of subjects we can handle: hardware and software, storage, ASICs, robotics, telecom, wireless, open source, IP telephony and video, IT security ... and more. Put it this way: If Infosys trusted us enough to cover a worldwide client summit, we must have a pretty good handle on technology and the business benefits it delivers. For samples please check the specific categories on the main portfolio page. But since you're already here ... SATELLITE COMMUNICATIONS: We consulted on and created the content for Norway-based Vizada Networks' website and continue to contribute case studies, brochure copy and other content. SUNGARD: web copy explaining its availability services. DATASHEETS: Working with our partner OnMessage of Dallas, TX, we produced various content for a new product launch including datasheets, brochure copy and various web content, including this doc explaining new feature highlights. RISK MANAGEMENT: Founder and lead writer Pat Pawling wrote a monthly column on risk for the Enterprise Content Management Association. See an example here. POWERFUL SALES TOOL: This is a live example of Web copy we did for SafeNet, a global leader in information security. We did a major rewrite of several main sections of the site - Solutions, Products, Support and About. Our rewrite involved taking scores of files written by SafeNet sales and technical people - and employees at companies SafeNet acquired - and giving it all a single voice, while condensing and giving it selling power.NEWSLETTER WORK: We stepped up and wrote the copy for this newsletter for Florida-based Concurrent Computer while its staffers were scattered by a hurricane. They liked our work so much we may now be writing this newsletter on a regular basis. WEBINAR BEST PRACTICES WHITE PAPER: The Harmon Group asked us to handle this white paper on behalf of one of its clients. It outlines best practices for webinars in order to generate the maximum number of sales leads. STRATEGIC MESSAGING/WEB COPY: This is also a live example of Web copy we did for Bowman Systems, which creates and markets Web-based software for the social services industry. It was part of our ongoing work with ItsOnMessage, a full-service Dallas marketing firm. We participated in the interviews with the "C-level" executives at Bowman, then led the reworking of the company's messaging. We then produced much of the copy you now see on the company's site, including product descriptions. CISCO FEATURE/CASE STUDY: Lead writer Pat Pawling does a lot of work for Cisco Systems. One recent example is a feature we did on SMBs in China. |
