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WE'VE PROFILED WAL-MART ... and, in Europe, Metro AG. We've done press releases for mom and pop photography shops. And we do work for retail banks. In other words we've got the knowledge and experience to get the work done, and well. And speaking of a job well done, a recent press release we wrote and distributed for a retailer in southern New Jersey netted two minutes on the Philadelphia evening news ... SUCCESSFUL PRESS RELEASE: What can a Pawling & Associates press release do for a retailer? Consider the PR generated by this release, which we did for a leading windsurfing and kiteboarding retailer in New Jersey. The release cost less than $500, yet it inspired a Philadelphia TV station to do a two-minute story featuring the retailer. The value of those two minutes on the Philadelphia evening news: at least $25,000. SCUBA RETAILER DIVES INTO TECHNOLOGY: This is a profile of a successful retailer that also ran in iQ. THE WORD ON WAL-MART: One of the secrets to this mega-chain's success is revealed in this article |