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When he was a reporter, Pawling Associates' founder and lead writer Pat Pawling won multiple awards for his medical writing - including two best-in-nations from the American Academy of Family Physicians. Now a growing number of healthcare organizations - and IR companies promoting them - use us to augment their messaging. For example we recently consulted with Providence Health System, rewriting a booklet for breast cancer patients. In addition one of our associates, Whitney McKnight, writes and consults frequently for hospitals and healthcare organizations. Her specialty: the application of Six Sigma and ISO 9000 standards to healthcare. Recent sample: We were recently hired by Families for Depression Awareness to write copy for the non-profit's Web site, including this expert profile Heavy lifting: Here's something we did for Blanc & Otus, the top-tier high-tech PR/marketing agency, for BioExecutive International. Product Lifecycle Management software: Is its time coming in biotech? IR for healthcare companies: Small-cap IR company Aurelius Consulting uses us to write newsletter copy featuring its medical clients - including a company that uncovered a new cancer marker and another that developed an inexpensive test for Mad Cow disease. We've also done copywriting work for the New Zealand-based portal, www.drugs.com.
Another pharmaceutical client: Copenhagen-based Ferring, a pioneer in natural and synthetic peptides. We re-wrote several Ferring reports from "C-level" executives for the company's annual report to shareholders.
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