Healthcare copywriting & marketing
focused on accuracy, sales & revenues

Whether you're a healthcare provider, a communications firm or a non-profit, we'll help. We say this with confidence because our experts have done it many times before - for multiple hospitals across the nation, Harvard Medical School, major surgical groups, the University of Pennsylvania, Providence Health System, Johnson & Johnson, Bristol-Myers Squibb, the American Red Cross, the National Cancer Institute and others.

Contact us today for references, additional samples and pricing. Be sure to ask about our "bucket-o-hours" program, which provides steep discounts for ongoing work.

We deliver a blend of skills and medical experience you won't see elsewhere:

  • During a journalism career that included contributing to the NY Times and Time Magazine, founder and lead writer Patrick Pawling won multiple awards for his medical writing. With his extensive high-tech/IT copywriting experience, Pawling takes the lead when healthcare and technology meet.
  • Creative director Sal Emma has written about medical topics from family practice to stereotactic brain surgery, worked as a hospital manager of marketing and public relations, scripted an award-winning healthcare video for children and created web content for Harvard and the University of Pennsylvania.
  • Contributing writer Byron Laursen is author of numerous non-fiction books, including two NY Times best-sellers with NBA legend Pat Riley. Next up: The Neuro Revolution, which explains the immense worldwide changes neuroscience will soon deliver.
  • Copywriter/editor Felicia Niven is a published author specializing in healthcare. She handled cancer imaging and AIDS content work for Hill and Knowlton and pharma copywriting for Johnson & Johnson and Bristol-Myers Squibb. She also worked in biotechnology to publicize Triton Bioscience’s AIDS drug and Cytogen’s imaging techniques. In addition, she wrote content that helped educate consumers about Lactaid, Gastroesphogal Reflux Disease (GERD) and benign prostatic hyperplasia, and served as co-editor for the AtlantiCare Health System’s bi-weekly newsletter.
  • SEO/web architecture expert Wayne Goodman packages web content that gets noticed both by humans and search engine.
  • Consulting editor Beth Emma, RPh, is a practicing pharmacist.

We handle patient education materials, ghostwriting, brochures, ad copy and concepts, taglines, scripts, press releases, web copy and sales materials. We also provide regional and national public relations services and strategy for marketwing campaigns.

Delivering for the Ivy League
- We created this ear, nose and throat website content for Harvard physicians/researchers with our partner MedTouch.
- Web content and online video scripting for University of Pennsylvania’s Behavioral Health Unit.

Extensive experience in hospital and healthcare website copy
We've done a lot of work for community hospitals, physicians' practices and other healthcare organizations, amassing an impressive record of success over hundreds of projects large and small, including:
- Website architecture, development and online applications
- Print, TV & radio advertising
- Broadcast and multimedia production and programming
- Strategic marketing
- Internal communication and education
- Collateral
- Public relations, media relations and crisis management
For samples concerning the above jobs, just ask.

Patient information
A breast cancer surgery booklet for the Providence Health System

Non-profit content
An expert profile for Families for Depression Awareness.

Trade publication ghostwriting
Here's something we did for Blanc & Otus, the top-tier high-tech PR/marketing agency, that ran in BioExecutive International.

Consulting
We helped the New Zealand-based portal drugs.com with strategy and content consulting.

Editing services
We're good at translating "medical speak" and bureaucrat-ese. For example, we rewrote several documents from "C-level" executives for annual shareholder reports for Copenhagen-based Ferring, a pioneer in natural and synthetic peptides.

For more samples, references and a free messaging audit, email us today or call 866- 856-5544. From outside the U.S. call 1-609-945-4941.

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