“It tripled my page views in hours. It’s such an inexpensive way to get more
eyeballs and buzz, every company should be doing this - especially now.”
- Carrol Van Stone, Visibility Bookings.
Pawling Associates offers new article placement/linking service
to enhance visibility of corporate blogs, articles and press releases
We can help your organization increase visibility and search engine rankings at an
extremely low cost. How? By leveraging the power of the Web and our expertise in
writing and public relations.
It’s simple and effective
When one of your employees writes a blog entry or an article for a trade publication
– or one of your people is quoted in the media - we in turn post links to that item on
Digg, Mixx, Reddit, Propeller, Sphinn, Stumblupon, Newsvine, Designfloat,
Delicious, PlugIM, Earthfrisk, Current and other relevant social media websites
and communities.
To ensure your item gets the most possible attention, we write a new “grabby” headline
for it (something we’re good at, since we used to do it as newspaper editors) and comment
on it.
What your organization gets
- More value and mileage for blogs, articles, etc.
- More attention, recognition and PR for your company and employees
- Enhanced search engine ranking
- A chance to “go viral.” As the item is shared, popularity can skyrocket in minutes.
How it works
For a small monthly fee, we handle the postings, headlines and comments.
One key is to have the information you want posted related to one of the main news
items of the day. We can help with that. We can watch for news on your company
and post those items automatically.Timing is also key: The sooner we post the item,
the better. We can also write or edit your articles and blog posts, making them more
effective.
“Our own people could do this – why pay you for this service?”
So true. But we’re better at making sure these items get attention. Our team is trained to
write attention-getting headlines and we have an established online community to
boost your placement with votes and comments. Submitting a link is easy, but optimizing
it to bring your company value requires time, thought and an established launching pad.
That’s where we come in.
The time factor
Most employees have a lot to do already, especially in light of recent staffing and budget
cuts. To expect them to contribute to a blog or write an article and then take the extra time to
post links to multiple sites – with new headlines and comments – is asking a lot.
Contact Pawling Associates today for pricing. It’s pay as you go, one month at a time,
with incentives for six-month and year-long engagements.